Author Archive

The Long Tail

October 12, 2009

I think the most interesting thing about the Long Tail article and what its suppose to do is its connection with spaghetti sauce. As Long Tail pushes forward it connects with a theory of spaghetti sauce. Gladwell’s discussion on spaghetti sauce has a lot of similarities between the Long Tail. Research showed that in order to please the public, people wanted a variety of spaghetti sauce. This is the exact theory of Long Tail. The theory of Long Tail allows a user to have an unlimited or what seems to be unlimited access to any kind of movie, book, or song that he or she may want. Long Tail networks allows people to have a variety of choices just like spaghetti sauce did.

Companies like Amazon, Netflix, and Rhapsody have catalogs with what seem to be a never ending choice for movies or CD’s. I think the concept of Long Tail allows people to have a identity again. It allows the public to break free of what the top 100 songs are or top 100 movies and allows people to choose things that they like. This to me was the most empowering thing about the Long Tail concept. I think that a lot of the public had lost a desire of what he or she wanted and conformed to what everyone else liked. I think this partially happened because of stores like Blockbuster and Barnes & Nobel providing only a certain amount of entertainment. But, now with an open ended catalog that allows users to choose something that’s not “in” grants someone to have their identity back.


Cloud Computing

September 20, 2009

I think that cloud computing sounds like an amazing new tool to help provide start up companies hope. Cloud computing will not only allow someone to try something new but also allow them to do it for a reasonable coast. The cloud will allow someone to program new apps, have a virtual server or administrator, allow a “pay as you go” plan, and also provide a lot of opportunity to companies and people to have a trial and error programs for cheap.

I think the best thing about cloud computing is the ability to make opportunities for  new ideas financially accessible and plausible. The cloud allows a company to have access to their idea at anytime or anywhere without the baggage of software or hardware. The cloud provides a storage system that prevents companies from buying equipment and investing in a team. I think that cloud computing allows people to think big for cheap. This idea is so revolutionary in my opinion because in the past it seemed impossible to start a company and only pay for a subscription of space and time. Overall, I think that the cloud offers hope. It’s a readily available utility the provides service to anyone with an idea. It allows companies or people to think big; and if everyone is able to think big without damaging their bank accounts then bigger and better ideas and opportunities unfold. However,  bigger and better ideas and opportunities not only benefit the company or the person but also for the users. Users are able to access these new tools and use them to their advantage. The web is changing and the impact of cloud computing and free utilities seem endless.

The Big Switch

September 10, 2009

After reading the article on The Big Switch, I think that Nicholas Carr makes some really revolutionary statements but also has some very scary thoughts about the new world wide web. I think the Internet becoming a utility was a huge  progression for our society. It is amazing what has been done within the past 10 years. Opportunities are becoming accessible through the Internet and through different media outlets that use to seem impossible. This in itself creates many chances for business, entrepreneurship, and a medium for  artist’s to get out their word out and share there ideas with the world within a free utility.

However, I think it is really scary that if the Internt does become a full blown utility like electricity did, then the distruction of the middle class becomes a very frightening reality. If business’ were able to run their company through the Internet without having to buy or pay a team to manage operations then it makes sense that companies will go to alternate and cheaper routes to make there ends meat. Going overseas to get cheaper labor makes Nicholas Carr’s prediction about the middle class seem like a close reality.