The Long “Tail” Behind Virgin’s Downfall

by
The Virgin Record Store closing in downtown San Francisco

The Virgin Megastore in downtown San Francisco, once one of more than 20 in the US, closed late this summer.

9.30.09 Free stuff rocks. I love free things! Free chocolate, free music, free t-shirts, free whatever-it’s all fun and games… until someone gets hurt. And boy, oh, boy, did someone get hurt when big business figured out what Chris Anderson’s articles, “Free” and “The Long Tail” are about. Due to the exponential jump in online/iTunes purchases and the ever-expanding desire for the new and unique, Virgin Megastores are now closing down. With six stores of the original twenty left in the US, it’s plain to see that the Long Tail has waged its war on the music industry, and those businesses who have not yet divorced geography have lost the battle. Windows that were “once an icon of hipness and high-end music tastes”° are now boasting “40% off! Store closing!” because of the switch from CDs to digital downloads. No doubt, this is just one of many endings to come, thanks to our increasing demand for items in the Long Tail.

° Local article on the SF closure

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: